What Is the Best Facebook Advertising Strategy?

Facebook advertising is a great way to get targeted traffic to your site because it gives you so many more options to target your traffic by then any other paid traffic or free traffic system out there. You can search by much more specific factors than you can with AdWords or through any other paid advertising network, equaling more targeted users to your website performing the kind of actions which you want from them.

This article is going to reveal the part of the best Facebook advertising strategy.

Every Facebook advertising strategy consists of 3 steps. The first step is designing the ad itself.

The first thing that you want to do is put in the URL of the web page that you want to send your traffic towards. Facebook will now generate an ad for you based on that web page's meta-title and description. I recommend against using this, and you should clear this to write your own.

Something to keep in mind is that the vast majority of everyone who sees your ad will notice it because of its image. Therefore this is where we will begin. Something which I have noticed and is a vital part of my Facebook advertising strategy is to go with an image of an attractive man or woman, and specifically one which shows the person establishing eye contact with the person viewing the ad. I generally use an attractive man when targeting women with the ad and vice versa when targeting men.

It's a bit sad as well as a statement about our society, but attractive people command attention. Not only do attractive people grab our attention, but statistically the average person is more likely to listen to an attractive person and trust them more than any other kind of stranger. Your viewer sees the image and gets the idea that that person is speaking to them through the image.

I half expect you to scoff at this but the proof is in the pudding because I have found that I practically always get a great click through rate using an attractive attention grabbing person as my image.

You can take a lot of time finding a very appropriate and relevant image, but with the amount of work which I put into it, 9 times out of 10 I'll find that I get just as good of a click through rate with an attractive person image as I will after choosing a very relevant image. Go figure.

Okay, now you need a great title to go with your great image. The title and the image play roughly 80% in determining whether or not someone clicks through your ad. Remember, you want as high a click through rate as possible because this is the most dominant factor in determining and lowering how much you pay per click.

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