4 Things You Must Know About The Benefits Of Web Analytics : GoArticles.com

4 Things You Must Know About The Benefits Of Web Analytics : GoArticles.com: "As brick-and-mortar stores often move goods, change displays, etc. defining also the developments of customer traffic is tested as well as their behavioral patterns. Due to numbers of people who perform different trend in the market, these changes are used to easily identify how these consumers shop while being an online retailer, it is one of the responsibilities to study the consumer traffic to manage the easy increase of sales.

Listen: Your Customers Are Talking

Most web analytics companies are analyzing shopping patterns including the http://StatCounter.com and http://OneStat.com in which customers' clicks are followed where you can provide your customers the valuable information to let them thoroughly experience your website, as sources of Website Promotion. Here are some of what you should know on how to better promote your web pages to customers:

1. See for the keywords in which you can test those gaining the highest conversation rates. Most often, customers would search for generic words so take them as an advantage for bringing more traffic so do not only focus on most of their hits but the top clicks. Also, see to it that customers should stay longer on your site to have more possibility that they would buy your products as well. With those effective keywords in hand, analyzing data for you is a lot easier.

2. Next, you should look for the average amount of time in which your customers spend everytime they visit your site. Having this latent conversion however will also bring your business a good impulse where you can also foresee better results for the next months to come. When your customers take time looking at your products, interesting indicators can make them visit again for more.

3. A problem that you may encounter in your customers' traffic is whenever they leave your page the time that you're in the landing page. Making the customers to be back in their right places, you actually make them want to hit your landing as soon as possible. As according to founder and CEO of http://ClickTracks.com, paying attention to the landing page stays effective upon experience, 'Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience... Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate.'

4. Discover where your customers exit while exploring your page as it is part of the most important things you have to consider when they usually leave during the mid checkout. Seeing high rate of your users, filling their carts out, plus what's keeping them leave on some of the pages, costing on your sales should be pinpointed with the following points:

* The customers' exits on the information regarding the shipping costs, you might want to know the reason behind higher shipping than the competitors' * You also may want to consider if your questionnaires are too long, making the customers leave your page during the mid answering stages about the buyer's information.

Working on website promotion, Web analytics definitely helps you to be in a position where you may discover what things should work and what shouldn't to better improve your website. As a way in which you can easily see the changes as well, Web analytics places you to what you need and what the customers might want to easily measure how effective your website's products are getting into the customers' interests."

by Mel Brown