"When you create a business, you have to find a way to get people to recognize and remember you. You want to create a memorable and positive identity that individuals can associate with your business.
If you are looking to start a business for the long haul, branding your business is essential. With more and more 'fakepreneurs' wanting nothing than to make a quick buck online, it is necessary that you stand out. You need to show the World Wide Web that you are a real business, a serious business, and that you are here for the duration. Simply creating a website and adding products will not be very lucrative for you. Why? Because no one knows who you are and if they don't know you, they won't trust you.
In order to build trust you have to connect with your visitors and more importantly, you need to leave a lasting impression. A lasting impression could be a bit of useful information, a happy thought, a catchy line or phrase, or even a logo that they will remember. This doesn't mean that you have to go and create a mascot or a character for your business; but you will need something that will stand out from the rest of the internet marketing crowd.
If you take a look at different business you see branding all the time. Burger King has 'The King,' Allstate Insurance 'You'r"
Jul 6, 2009
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